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The base ingredient in Alizarin Crimson, the Madder Plant (Rubia Tinctorum), has been cultivated and used for thousands of years. Ancient Persian, Indian and Egyptian artifacts reveal its use for dyes and inks was widespread among craftsmen. In 1868, German Chemists Graebe and Liebermann discovered the chemistry behind the colorant and created Alizarin, which was a vast improvement in lightfastness over the natural madder color. Golden founder Sam Golden developed a stable version of Alizarin while working at BOCOUR Artist Colors in New York City. Later at Golden, Sam sought to raise the bar once again and created a blend of Quinacridones as a more lightfast hue, still made today as Quinacridone Crimson. By blending Quinacridones Magenta and Burnt Orange with Phthalo Green Blue Shade, Golden achieved an even closer match.
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